See How Your HVAC Company Compares To The Top 10%
Download the 2026 HVAC Revenue Benchmark Report and see the lead costs, booking rates, close rates, install ratios, and revenue leaks separating average contractors from dominant HVAC operators — why some stay stuck at $100K–$200K/month while others turn the same lead flow into $300K+ months.
Free report. Built for serious HVAC owners who want more booked jobs, more installs, and more predictable revenue.
From $100K Chaos to $300K Predictability
The 2026 HVAC Revenue Benchmark Report, published by AnchorWorks. Built from public industry data, AnchorWorks Revenue Lab benchmarks, and real operator numbers — anonymized and aggregated.
The market is strong — and getting more dangerous.
Google leads are getting more expensive. Private equity is moving into local markets. Replacement demand is growing. Top operators are pulling away. Average operators are still guessing. This report shows where the market is going, and what your company needs to fix first.
5 things the 2026 data makes clear
Google leads aren’t a growth strategy by themselves
Blended HVAC cost-per-lead hit $104, with non-branded keywords near $149. If your whole company depends on Google, your revenue depends on a channel you don’t control. The real question isn’t “can I buy more leads?” — it’s “can I turn the leads I already have into more booked jobs and revenue?”
Private equity is coming into your market
PE’s share of HVAC M&A jumped from 8% in 2023 to over 50% in 2025. Bigger operators are entering local markets with capital, systems, trained sales teams, and better processes. They’re trying to out-system you, not outwork you.
The install wave is here
Retrofit and replacement now make up 62.5% of U.S. HVAC demand. Repairs keep the lights on; installs build wealth. Most HVAC companies are still built like repair shops and leave big money on the table.
Most companies are sitting on hidden revenue
Database reactivation is one of the highest-ROI plays in home services — some campaigns have recovered $145K–$267K from contacts the company already had. Most HVAC companies run zero serious reactivation.
The gap between average and top operators is widening
Companies that built systems in 2023–2024 are pulling away. Same market, different machine: one does $150K/month, the other does $300K+.
Most owners think they have a lead problem. Usually the leak is after the lead comes in.
First to answer usually wins
Average operators miss too many calls; top operators answer fast.
Booked-call rate
Average operators book ~42% of answered calls; top operators book 62–70%.
Repair vs replacement
A tech quotes a repair; a trained comfort advisor turns the same call into a replacement. Same lead, different process.
Nurture & reactivation
Average companies stop following up; top companies nurture, reactivate, and recover money from leads they already paid for.
Top operators aren’t lucky. They’re built differently.
The report breaks down the numbers: phone answer rate, booking rate, close rate, install percentage, average replacement ticket, revenue per tech, maintenance agreement rate, cost per lead, net profit margin, and database reactivation rate. A repair-heavy company can stay busy and still stay broke — repairs are small-ticket and create activity; installs are high-ticket and create scale. The report breaks down the math.
Which one are you?
Survival Operator
Owner bandwidth is the bottleneck.
The Grinder
No systems, high variability, always chasing leads.
The Plateau Runner
Revenue is there, conversion is inconsistent.
The System Builder
Business works; leadership and scale are the bottleneck.
The Market Authority
Owns its market, focused on expansion.
Most reading this are Type 2 or Type 3: the issue is conversion, sales process, follow-up, and systems — not just traffic.
Get the full 2026 HVAC Revenue Benchmark Report
See where your HVAC company stands, and what top operators are doing differently.
- The full 2026 HVAC market breakdown
- Channel cost benchmarks by lead source
- The average vs top-10% KPI table
- The 5 HVAC company archetypes
- The repair vs install revenue math
- The Local Authority System™ breakdown
- The new HVAC playbook
- A diagnostic checklist to find your biggest leak
- The data sources behind the report
Get The Full Report
See where your HVAC company stands, and what top operators are doing differently.
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Are You?
Google is getting more expensive. Private equity is entering local markets. Replacement demand is growing. Top operators are pulling away. The companies that build systems now will dominate the next decade.
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